DEVI Fitness got its start in New York City as a women's-only outdoor strength and conditioning class in the summer of 2015.

Today it is evolving into a premium lifestyle brand that empowers women through fitness and health coaching.

Darlene's Story

My Fitness Journey Began As an Adult.

I never played sports growing up and I wasn't a very "active" kid. From what I remember I was a bit health-conscious but I liked what I like. I could get by eating what I want because I was naturally slim. Regardless, I'd always struggled with sadness, low energy,  self-esteem issues, and anxiety. However, to the world I projected a quiet confidence.


In college I dabbled with running, yoga, kickboxing, and weight-training but I was never consistent long enough to become skilled. Once I graduated college, I went straight into the traditional world of corporate America. It wasn't long before I started feeling  unfulfilled at work and as though I were moving through life without purpose. One day I stood in front of my bedroom mirror grabbing at the fat around my stomach (as I often did), shamelessly self-loathing when a thought struck me like a slap in the face.

Stop criticizing yourself and do something about it already.


Everything changed in that instant. Something finally clicked.

I finally became AWARE that for years I had been repeating the same negative thoughts to myself about my body.


My thought patterns created low energy emotional states which caused my poor self-esteem and I realized that only I had the power to heal myself.


I live in this body. How do I learn to use it and love it? 


I had no one to guide me in the right direction with my health.  I had no idea how to start exercising but I was determined to at least change the way I thought about myself. I had videos to The INSANITY Workout on my laptop. So I started with that. Everyday after work, 5-6 days a week, for 6 weeks, I faithfully did the workout. It was incredibly intense for a complete newbie but I'll never forget the moment I did my first push-up without falling on my face! What a proud moment.


I slowly got back into jogging with an avid running partner and with their encouragement, I signed up for my first 10k race and joined a nearby gym. I wanted to learn how to look super fit like athletes and bikini models so I consumed articles and videos on nutrition, weight lifting, bodybuilding, and bikini model workouts. Soon I was weight training 1-2 hours a day, 4-5 days a week and running regularly.


I became addicted to the way my mindset was transforming and the strength I was developing.




A couple of years of practicing the lifestyle led me to start a new career as a Personal Trainer and Educator with the goal of helping my clients discover themselves more deeply by embracing a healthier lifestyle.


Over the last 10 years, I've had the privilege of lifting tens of thousands of pounds, running hundreds of miles outdoors, training alongside elite sprinters and gifted athletes, competing in races and track meets, learning to box, swimming laps in the Caribbean Sea and hiking mountains in Spain (slightly unrelated but still cool to mention), and connecting with many amazing women and men.

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